AI, insight and transformation for lifestyle industries

Turning change into direction — and direction into action.

SPOTT helps fashion, textile, interior and lifestyle businesses navigate the intersection of artificial intelligence, human behaviour, design and physical value chains.

From strategic insight to practical implementation, SPOTT connects emerging possibilities with the realities of products, people and business.

Explore how SPOTT works View selected work

Technology creates possibilities. Value emerges when they connect with real work.

SPOTT works beyond the individual AI tool. The focus is on understanding where AI can create meaningful value across design, product development, sourcing, communication and decision-making — and what it takes to move from experimentation to implementation.

AI is not a separate layer. It becomes valuable when connected to people, processes, products and business decisions.

Four areas of expertise

AI strategy & implementation

Identifying where AI can strengthen creative and physical value chains — and translating opportunities into realistic use cases, workflows, pilots and organisational direction.

AI opportunity mapping
Design workflows
Product development
AI readiness
Implementation
Adoption

Future & consumer insight

Turning cultural shifts, human behaviour and emerging signals into relevant direction for products, brands and organisations.

Trend forecasting
Consumer behaviour
Colour direction
Market insight
Strategic foresight

Product & creative direction

Connecting insight with tangible outcomes through product direction, concept development, curation and creative project leadership.

Product development
Creative direction
Materials
Trend spaces
Curation
Concept development

Speaking, workshops & facilitation

Making complex change understandable, relevant and actionable through keynotes, workshops, leadership sessions and moderated conversations.

Keynotes
Workshops
Executive sessions
Moderation
Vibe coding
AI in creative industries

Selected work

Projects that connect future insight, technology and industry practice.

View all selected work

AVANTEX PARIS · 2026

Texpertise Focus AI

AI strategy and industry activation

Developing tangible and engaging formats that help international textile and fashion audiences understand how AI connects with design, sourcing, production and business decisions.

Intertextile Shanghai Home Textiles · 2025

AI Design and Textile Innovation

AI, textiles and experience design

Creating an interactive innovation environment that connected curated textiles, AI-assisted design and audience participation.

Heimtextil · 2024

New Sensitivity

Trend forecasting and creative direction

Lead agency for the international Heimtextil Trend Concept, translating global change into material, colour and interior direction.

TRENDHIM · 2025

From Trends to Product

AI-assisted product development

Exploring how trend intelligence and generative AI can be translated into feasible product directions, patterns and controlled visualisations.

SELECTED / AKER BRYGGE / CREATIV COMPANY · 2020

Customer Chemistry

Consumer insight

Using emotional customer data and behavioural insight to understand buying preferences and strengthen customer relevance.

VIA University College · Since 2017

The Fashion Experience

Education and emerging media

Leading an international semester at the intersection of fashion, film, transmedia storytelling and emerging technologies.

International industry experience. Practical sector understanding.

20+ years across fashion, textiles, interiors and lifestyle
Working with AI in creative industries since 2019
International projects across Europe and Asia
Associate Professor at VIA Film & Transmedia since 2017
Named among Denmark’s Top 100 Women in AI

Selected clients and partners

About

Connecting human behaviour, technology and physical products.

Anja Bisgaard Gaede is the founder of SPOTT trends & business and a strategic advisor working across AI, trend forecasting, consumer behaviour, design and transformation.

With more than 20 years of experience in lifestyle industries, she combines a deep understanding of people, products and creative processes with a practical approach to emerging technology.

Her work focuses on translating complexity into clear direction — helping organisations understand not only what is changing, but where to begin and what implementation will require.

More about Anja and SPOTT

Speaking and facilitation

Complex change, made understandable.

Anja delivers keynotes, workshops and moderated conversations on AI, trend forecasting, consumer behaviour and the future of creative and physical value chains.

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What is changing in your industry — and what should you do about it?

Let’s explore where insight, AI and practical industry experience can create value in your organisation.

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