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as a sound bar on trend as part of your product development
to get visual inspiration of tomorrows lifestyle trends
to know consumers emotional buying preferences
as a member of your board or advisory board
for trend counseling across your value chain
as an inspirational keynote speaker
to develop a new design concept
to update your colour scale
as a talk facilitator
Anja Bisgaard Gaede is an expert in the future of the lifestyle industry. She is deeply passionate about translating the future into understandable terms and providing practical insights to help lifestyle clients navigate the complex intersection of trend forecasting, emerging media technologies, consumer behavior, and sustainable textile and material innovation.A corner stone in her approach to future forecasting is her academic understanding of neurophysiology and psychology in interpreting human behavior in combination with 15+ years of hands on experience in the lifestyle industry.
Anja Bisgaard Gaede is the founder of SPOTT, a business with a decade of experience. She works as a consultant, offering services in product development, delivering keynote speeches, managing creative projects, conducting customer analysis, providing creative direction, and designing spaces for clients across various lifestyle industries, including fashion, interior design, textiles, and media.
She holds a Master of Arts (MA) degree in Communication, specializing in Fashion, Consumer Behavior, and Experience Economy from the University of Aalborg, Denmark.
Furthermore, Anja Bisgaard Gaede has been an Associate Professor at VIA Film and Transmedia, VIA University College Denmark, since 2017. She is responsible for executing the international semester program titled ‘The Fashion Experience: Fashion Film and Transmedia Storytelling.’ Anja is also the author of the Danish book ‘Skab god kemi med dine kunder – oplevelsesøkonomi i detailhandlen’ (Customer Chemistry – Experience Economy in Retail, 2008) and the editor of ‘Fashion Film and Transmedia – an Anthology of Knowledge and Practice vol. 1,’ as well as the publication ‘Taking Fashion Film Forward – an Anthology of Knowledge and Practice vol. 2’. Author to the article ‘Emerging Media Technologies; AI, XR and VR influencing Fashion and Film’.