Trend confirmation: Rebellious Movement
About the Author: Anja Bisgaard Gaede
My passion has always been understanding the structures of consumer behavior. My studies and jobs has been and is a quest for answering the questions: Why do we buy and what do we want to buy in the future? This quest have given me a Master of Arts in communication and consumerism, the title as author of the the book Skab god kemi med dine kunder – oplevelsesøkonomi i detailhandlen (in English Customer Chemistry) and over 10 years of experience as trend consultant. In my backpack I have have numerous presentations, lectures and workshops to convey insights about consumer behavior, color and trends. I am an expert in understanding consumer behavior, trend forecasting in the lifestyle industry, experience economy in retail and presenting performance.